Much has been written about using PowerPoint effectively for presentations. Yet we are relentlessly subjected to Death by PowerPoint by people who throw advice to the wind and insist upon humiliating themselves publicly. If you have the inexplicable urge to follow them like lemmings into the sea, just follow these instructions for Self-Destruction by PowerPoint:· Cram as many full sentences as possible on each slide, so the presentation can stand on its own. You’re just there to read the slides to the unfortunate illiterate audience. This is an important role, since with all the text on the slide the font is too small for anyone to see anyway.
· Provide printed slides as a handout at the start, so people can get ahead and not have to pay any attention to you standing there at the front of the room.
· Jump right into the material, without stating the purpose of the presentation or giving people any idea how long it will go on.
· The more slides the better! It gives your audience a real rush when they see you are yammering on about slide 3 of 97.
· Be really creative with the use of color and fonts in your slide design. Comic Sans is such a cheerful and professional type face that just screams for primary colors.
· Don’t take up real estate on the slide with interesting and illustrative graphics…you can explain your points better with more words.
· Apply the whole gamut of animated slide transitions in a random manner. It will really keep people’s attention.
· Using other people’s copyrighted material in your presentation shows you have done your research.
· Take pains not to summarize or allow questions at the end, since the audience’s time is valuable and so is yours. The material was perfectly clear.
· Finally, let your PowerPoint creation play the starring role. Speak in a low monotone, speed through the slides (they have the handout for later), avoid eye contact, stand still and don’t use any distracting gestures, and for goodness sake, don’t smile. Presentations are serious business.
Now, get out there and self-destruct, if you must.
© Laurel Anne Bailey 2010
If you found this interesting, you may also enjoy "When Presenting, Know Your Audience: http://habaconsulting.blogspot.com/2009/09/when-presenting-know-your-audience.html




What really surprised me was my reaction. I’m 54 years old, but I reacted like a kid. Whipping out my cell phone, I called my husband to excitedly describe what I had seen. He said, “How cool! You saw the Holiday El Train.” Here’s the deal – each year, the Chicago Transit Authority (CTA) decorates one train for the holidays and runs it on various regular routes. They post the schedule on their web site. Santa is a CTA employee who volunteers his time. Cost to the city is minimal. What is the benefit? Look at it from a marketing and communications standpoint.
As a marketing vehicle (pardon the pun) – it must appeal those visiting Chicago. Imagine if you just arrived at O’Hare Airport and this is the train that took you into the city. Your fellow passengers are in a good mood, and in addition to an efficient means of transport you have a memorable experience that puts a smile on your face. You probably tell others about it as well.
Chicago residents enjoy the Holiday Train too. Surprised commuters get a wave from Santa as his sleigh goes by. Children ride public transportation too, and this does not fail to delight thousands of youngsters every day.
From a communications perspective, the CTA maintains that it’s a morale booster for their employees. The train is decorated by volunteers, and staff vies for working on that particular train. What a lift they must get from rider’s reactions!
After my personal sighting, I searched the internet for information, and got 58,400 hits. YouTube had 57 videos. Google images yielded over 21,000 photos. If you could calculate the number of impressions (mostly very positive) generated by the CTA through the Holiday Train, it would be - well - impressive.
Grinches will argue the details and the PC-ness of this Chicago tradition. But it’s hard to deny its brilliance as a marketing/communications initiative. Besides, it’s just fun.