25 January 2010

Self-Destruction by PowerPoint

Much has been written about using PowerPoint effectively for presentations. Yet we are relentlessly subjected to Death by PowerPoint by people who throw advice to the wind and insist upon humiliating themselves publicly. If you have the inexplicable urge to follow them like lemmings into the sea, just follow these instructions for Self-Destruction by PowerPoint:

· Cram as many full sentences as possible on each slide, so the presentation can stand on its own. You’re just there to read the slides to the unfortunate illiterate audience. This is an important role, since with all the text on the slide the font is too small for anyone to see anyway.
· Provide printed slides as a handout at the start, so people can get ahead and not have to pay any attention to you standing there at the front of the room.
· Jump right into the material, without stating the purpose of the presentation or giving people any idea how long it will go on.
· The more slides the better! It gives your audience a real rush when they see you are yammering on about slide 3 of 97.
· Be really creative with the use of color and fonts in your slide design. Comic Sans is such a cheerful and professional type face that just screams for primary colors.
· Don’t take up real estate on the slide with interesting and illustrative graphics…you can explain your points better with more words.
· Apply the whole gamut of animated slide transitions in a random manner. It will really keep people’s attention.
· Using other people’s copyrighted material in your presentation shows you have done your research.
· Take pains not to summarize or allow questions at the end, since the audience’s time is valuable and so is yours. The material was perfectly clear.
· Finally, let your PowerPoint creation play the starring role. Speak in a low monotone, speed through the slides (they have the handout for later), avoid eye contact, stand still and don’t use any distracting gestures, and for goodness sake, don’t smile. Presentations are serious business.

Now, get out there and self-destruct, if you must.


© Laurel Anne Bailey 2010

If you found this interesting, you may also enjoy "When Presenting, Know Your Audience:  http://habaconsulting.blogspot.com/2009/09/when-presenting-know-your-audience.html

17 January 2010

Are You Purposefully Positioning Your Online Identity?

A good way to get a snapshot of how your online identity may be perceived is to Google your name. The results could paint a picture of anything from a carefully crafted professional reputation, to an unfortunate jigsaw puzzle of unedited personal flotsam and jetsam worthy of JibJab. You probably cannot control everything that appears in search results, but you can be proactive about influencing them. If you aren’t already doing it, start now. The action you can take comes down to 3 steps: 1. STOP THE BLEEDING: Think twice when creating any new content that can be tied to your real identity. You may want to use a made-up screen name or alter ego to use if you write reviews, comment on blogs, Tweet – unless those activities are work-related and important to your professional brand. Ensure that you have appropriately restrictive security settings on social networking sites. 2. CREATE MORE CONTENT YOU CAN CONTROL: Create a web site, a blog, and profiles on LinkedIn, Facebook, Twitter, and/or Google that present you to the world in a positive light. These are sites that will show up prominently in Google results, and your content will push the other stuff further down the list where it is less noticeable. 3. CONTACT WEBMASTERS TO REQUEST REMOVAL OF UNFLATTERING CONTENT: This may not always be possible, but it’s worth a try. Google cannot do this for you. They don’t create the content – they just index it and provide a search mechanism. Keep in mind that most prospective employers today not only review your resume and check your references; they also see if you have a trail on the internet that gives them further insight into your history. Don’t give them an unintended glimpse into activities that would be incompatible with how you want to position yourself professionally.

11 January 2010

Online Networking Can Be Noisy!

Lately, I’ve been thinking a lot about how to keep up with online reading material generated by my network connections. I want to be respectful of others’ work and their recommendations, but as a result end up reading some material of little interest or applicability to me. I recently posted this question on LinkedIn: Blogs, Tweets, other media news & info... How do YOU sort through the noise to get to info that truly informs? With all the information coming at us these days, what are some techniques you use to determine what to read and what to ignore? I could spend all my time online, following up on postings and links - but I am on information overload. I am looking for tips on how you separate the wheat from the chaff when it comes to information that comes at you via social and professional networking. Surprisingly, I received little feedback, beyond the obvious ideas of setting up RSS Feeds and/or Google Alerts for specific topics. Some people obviously spend massive amounts of time online every day, tweeting, trolling the internet, commenting on other’s articles, and forwarding material they find interesting. This is all well and good…in moderation. At its worst, the result of too much time spent online makes me feel like a baby bird in a nest – being fed only what mama regurgitates. I’d rather spread my wings and go find my own big, juicy worms when I get hungry. David Fisher, Business Coach and President of RockStar Consulting in Evanston, Illinois (www.rockstar-consulting.com), offered some great advice as an answer to my question: 1. Be OK with not knowing everything - the secret to your everlasting happiness isn't waiting for you in a tweet. 2. Beware of the "noise" creating more problems than solutions. It's similar to marketing - have you ever seen an advertisement for a product that solves a problem you didn't even know you had? I prefer to go out into the world of information when I have a specific challenge that I'm working on. 3. Limit the places you hang out. There are a lot of conversations happening on the web, and trying to take part in all of them would drive a person crazy. I’m going to try to be a little more discerning about where I spend my time online. I read blogs by people I have come to respect. On LinkedIn, I participate in discussions where I feel I have value to add, and almost always learn something. I haven’t given in yet to Twitter – but believe I get most of the value it has to offer me through its integration with LinkedIn. And I enjoy and appreciate my personal interactions on Facebook, since most of my friends are scattered across the country. I heartily agree with David’s final suggestion to, “Read a lot of books.” The sort of intellectual engagement gained when reading an entire book is invaluable to inspiration, learning, and development. Finally, I will continue to focus on increasing my face-to-face personal encounters. When you conduct business from a home office, much can be accomplished online – but nothing replaces truly personal interaction.

03 January 2010

Motivating Others is Tricky Business

All managers have occasionally struggled with how to get the maximum effort out of their team. What drives people to perform productively? Conversely, what de-motivates them and keeps them from doing their best?

Motivating others is tricky business, because people’s motivations are very personal. To reach your team in a way that will enhance their self-motivation, you need to know them well. There’s no simple answer. Some people are simply motivated by money. Most others needs are more complex. Many appreciate public recognition. Tangible accomplishments in themselves are motivation for goal-oriented people. Those who treasure their ability to make a difference find motivation in having their suggestions considered and their ideas implemented. There are those who are so self-motivated that all management needs to do is be careful not to inadvertently de-motivate them. Everyone wants to be recognized as an individual and treated with respect.

A DOZEN THINGS TO DO IF YOU WANT THE MOST FROM YOUR TEAM

1. Know all your team members by name, and know what they do. As often as possible, thank them in a specific way for their contributions.
2. Be aware of people’s personal struggles. You probably don’t need to be involved, but you may need to offer a word of encouragement, or make the occasional special concession to help them get through a tough time.
3. When you need to rally the troops, leave your cheerleading pom-pom’s at home. Appeal to their professional pride, honestly explain the issue in terms to which they will relate, and ask sincerely for their help.
4. Show your team by your actions that you are working with them (not just waving a whip at them).
5. Motivation through fear is counterproductive, but occasionally you may have to kick some butt to get things moving with urgency.
6. Give individuals public credit for team successes, and for work they do that makes you successful. Do not accept credit personally for work done by others.
7. Give people opportunities to grow. Mentor them, and open the budget purse strings for training activities.
8. Provide constant feedback. An annual performance review isn’t enough. Even if you have to raise issues, providing constructive feedback and improvement opportunities will be appreciated in the long term.
9. Explain tasks and priorities to everyone, so they know how what they do contributes to big picture strategy and goals.
10. Celebrate team victories. This may be solving a tough problem, completing a project, coming up with an innovative idea, or just getting through a challenging year.
11. Clear obstacles from your team’s path, so they can move with speed. This may include obtaining management support, diffusing company politics, securing funding, or providing tools and resources to accomplish tasks.
12. Introduce a little fun and lightheartedness into your environment. Work doesn’t always have to be so serious.

28 December 2009

New Year's Resolutions for Corporations

As a former corporate executive, investor, and potential loyal customer, I have witnessed some unfortunate decisions, policies, and behavior norms within large, reputable businesses. Wouldn’t it be nice if more corporations would set higher standards by which they would operate? Here are some ideas for New Year’s resolutions that would generate admiration and loyalty in the heart of employees, customers, and investors: · We will unfailingly treat our employees with the respect and care that reflects our public statements about how important they are to the success of our company. · Our advertisements and marketing will be devoid of mean-spirited humor and demeaning sexual stereotypes. · Motivated, responsible, innovative managers will be consistently recognized and rewarded over those who spend energy posturing and positioning themselves politically. · Our working relationships with vendors and service providers will not only be respectful, but also productive, beneficial, and financially attractive for all parties. · We will always be open to new ideas that make our company, our products, and our work environment better. · Our collective energy will be consistently focused on things that truly matter, as clearly stated in our mission, values, and goals. Please comment and share your ideas for other Corporate New Year’s Resolutions.

21 December 2009

The Humanity of Leadership

A question endlessly explored by MBA programs, training seminars, self-help books, and (lately) LinkedIn postings is, “What makes a good leader?” An answer rarely seen is, “Humanity”. The end of the year is a good time for leaders to open up a little more than usual, and show a less officious side of themselves. Set the tone for the coming year by being thoughtful, demonstrably appreciative, empathetic, and truly interested in those around you. This is a busy time of year, for everyone – including businesses. There are performance reviews to conduct, budgets to balance, annual goals to appraise, and expense reports to file. In addition, everyone has personal activities distracting them, including the holidays, family gatherings, shopping for gifts and special meals, and dealing with what Mother Nature chooses to deal out. It’s easy for everyone to be so busy that the year ends with only a collective exhausted sigh. As soon as it’s over you are leading the charge toward new goals, fresh projects, and more pressure. True leaders must halt the wheels of industry long enough to show some humanity. Make sure your team’s accomplishments for the year are applauded. Celebrate the achievement of goals. Take time to visit with individuals. Ask them about their family, their health, and how they are celebrating the holidays. Thank them for something specific they did this year that made a difference. Reach into your pockets (not company coffers) and give gifts, host a meal, or invite your team to your home for a gathering. This is the time of year to pull out the stops and show you care. These kindnesses, this humanity, will go a long way toward building a connection with your work colleagues, your persona as a leader, and loyalty to your company. Last week, my husband and I went to see a stage version of Dickens’ “A Christmas Carol”. As always, we smiled throughout Fezziwig’s joyous office party. It was enthusiastically enjoyed by the young Scrooge, and wistfully recalled by him in his travels with the Ghost of Christmas Past. In contrast, there was Scrooge’s business partner Jacob Marley. Remember this?: JACOB MARLEY: In life, my spirit never rose beyond the limits of our money-changing holes! Now I am doomed to wander without rest or peace, incessant torture and remorse! EBENEZER: But it was only that you were a good man of business, Jacob! JACOB MARLEY: BUSINESS? Mankind was my business! Their common welfare was my business! And it is at this time of the rolling year that I suffer most! Apply a good dose of humanity to your role as a leader, during the holidays and throughout the year.

14 December 2009

A Unique Marketing Vehicle

Yesterday I was on an el train in Chicago, headed home a bit cranky after some unsuccessful Christmas shopping. Suddenly, across the tracks at the Belmont stop, what to my wondering eyes should appear but a special train decorated with colorful lights and holiday greetings? And that’s not all. Between two passengers cars, on a flatbed, was Santa and his reindeer! Cheerful seasonal music could be heard emanating from the train. What really surprised me was my reaction. I’m 54 years old, but I reacted like a kid. Whipping out my cell phone, I called my husband to excitedly describe what I had seen. He said, “How cool! You saw the Holiday El Train.” Here’s the deal – each year, the Chicago Transit Authority (CTA) decorates one train for the holidays and runs it on various regular routes. They post the schedule on their web site. Santa is a CTA employee who volunteers his time. Cost to the city is minimal. What is the benefit? Look at it from a marketing and communications standpoint. As a marketing vehicle (pardon the pun) – it must appeal those visiting Chicago. Imagine if you just arrived at O’Hare Airport and this is the train that took you into the city. Your fellow passengers are in a good mood, and in addition to an efficient means of transport you have a memorable experience that puts a smile on your face. You probably tell others about it as well. Chicago residents enjoy the Holiday Train too. Surprised commuters get a wave from Santa as his sleigh goes by. Children ride public transportation too, and this does not fail to delight thousands of youngsters every day. From a communications perspective, the CTA maintains that it’s a morale booster for their employees. The train is decorated by volunteers, and staff vies for working on that particular train. What a lift they must get from rider’s reactions! After my personal sighting, I searched the internet for information, and got 58,400 hits. YouTube had 57 videos. Google images yielded over 21,000 photos. If you could calculate the number of impressions (mostly very positive) generated by the CTA through the Holiday Train, it would be - well - impressive. Grinches will argue the details and the PC-ness of this Chicago tradition. But it’s hard to deny its brilliance as a marketing/communications initiative. Besides, it’s just fun.