Relationships Make the Difference

In our neighborhood in Chicago there are two good little Italian restaurants in close proximity to our condo. They are Pizza Rustica and Fornello’s. We can easily walk to either establishment. Less than a city block separates the two. They both serve pizza and other Italian dishes, including salads, pasta, and other entrees with chicken, veal, or seafood. Both have outdoor patios during good weather. Pizza Rustica is a BYOB establishment. Fornello’s has wine and a full bar, or you can BYOB for a modest corkage fee. The prices are reasonable at both restaurants, and the service pleasant and quick. So why do we find ourselves going more often to Fornello’s than Pizza Rustica? Because the servers at Fornello’s have made us feel like valued patrons, from the first time we set foot in their place. These days, we are greeted enthusiastically by name. They know our favorite foods and beverages, and go out of their way to let us know what’s good that evening. If we fancy something not on the menu, they have the kitchen make it especially for us. Two of Fornello’s waiters should be recognized by name… Aldo is warm and charming. The last time he waited on us, I asked for advice on dining in Italy (for an upcoming trip). We had an animated conversation, and Aldo had great recommendations and advice for us. Later he came back with everything painstakingly written down, to be sure we had all the details. Aldo got so excited about thinking and talking about eating in Italy, as we left he said, “Now, I have to go in the back and cry.” Alfredo commiserates with us about dieting and exercise. Every time we see him he says we’ve lost more weight – and we are always pleased and flattered (even though it’s not true). Several months ago, we saw Alfredo walking in the neighborhood. He shouted a greeting, waved, and ran across the street to chat with us. It was a heartwarming encounter. We like Pizza Rustica’s food. But we spend more time and money at Fornello’s because relationships make the difference.