21 March 2011

Your Professional Tagline

When we wrote Guiding Principles for Haropulos Bailey Consulting, it seemed natural to also develop a tagline as part of our brand identity. We chose “Creative, Practical Collaboration” as a shorthand way to communicate what we have to offer our clients.

Here’s your task: If you were to add a tagline to your resume, what would it be? Boiling down your best attributes into three words, which words do you feel would be most representative of your characteristics? You have inherent strengths to market to an employer. With what words can you best reflect values important to you? Can just three words effectively express your professional essence?

The value of this task is for you to revisit your resume and ensure that the content of the tagline you develop is included in your resume or cover letter. I don’t mean to literally feature your three-word tagline! But it’s vital for you to communicate those attributes that reflect your strengths and values as part of your professional profile. Your best match with a company will be with an organization and hiring manager that has complementary views; one that values similar characteristics.

Here are a few descriptive words to get you thinking. Please share your new tagline with us as a comment to this posting, and help inspire others.

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