Beyond the Resume

If you’ve been looking for a job lately, you are painfully aware there is lots of competition because of high unemployment rates. Does your resume and cover letter have enough impact to grab the attention of a hiring manager? What else can you consider doing that will improve your chances of standing out from the crowd?

First and foremost, be sure you customize your resume and cover letter to the job posting. This doesn’t mean that you should fabricate any information (EVER!). Customization may just be as simple as re-arranging paragraphs to put your most pertinent experience and accomplishments first, and to remove or de-emphasize content with no relevance to the position you are pursuing. Your cover letter should ALWAYS be targeted on your specific interest in a particular company and job, and how well your skills and experience match their requirements.

There are important considerations and opportunities beyond the resume:

YOUR INTERNET PRESENCE: Prospective employers will Google you to see what comes up. They will also search for a profile on LinkedIn. Be sure you are represented as well as possible via your online presence. For more information, read my earlier blog on this subject: http://habaconsulting.blogspot.com/2010/01/are-you-purposefully-positioning-your.html

SUPPLEMENTAL PROMOTIONAL “BLING”: Your LinkedIn profile could feature a PowerPoint presentation highlighting your experience, incorporating some photos of you, your work, and/or your interests. People remember pictures better than the printed word, so enhancing the image you want to present by using visual imagery could set you apart. There are some pretty sophisticated programs available online – Animoto, ClipGenerator, and Stupeflix for example – that allow you to create videos with text and music, for free. The only one I have used so far is Animoto, with which I created a short promo for Haropulos Bailey Consulting:  http://animoto.com/play/hrAGsSoBjuWXlBR3D6Nq8Q

Recently, a friend of mine used video very creatively to announce his career move. With his permission, I’m including the link as another example of professional self-promotion: http://www.youtube.com/watch_popup?v=C4WZ96GHuK8

A word of caution… The type of supplemental material that would be appropriate will depend on the nature of the position you are pursuing. It would be easy to overdo it if you are a CPA looking for a position as an auditor. On the other hand, if you are in sales or marketing, a creative video might be just the thing to highlight your skills!

Keeping it simple is still a good policy. Your resume, cover letter, and solid recommendations are imperatives required for any job application. Use good judgment and run your plan and your materials by a mentor you trust if you want to try venturing Beyond the Resume.