New Year's Resolutions for Marketers

Last year, we offered a list of suggested resolutions for corporations. This year, we'd like marketers to use these resolutions to gain more loyal fans for the brands they promote. Better yet, perhaps they would less frequently disappoint the customers they already have!

• Our membership program will be valuable to our customers, and allow for easy participation (i.e. no card to carry in already overstuffed wallets).

• Forays into social networking will be driven by a plan with measurable goals, and will be managed as a serious offshoot of our overall, integrated marketing plan.

• Our Facebook presence will reflect the personality of our brand, and provide important information that lets our “friends” feel like insiders, and presents valuable deals that lure repeat visitors to our page and attracts new customers.

• We will strive to engage our fans with our brands and products, and create opportunities for them to interact as a community, share experiences, and generate buzz.

• Managing negative feedback will be part of our transparent communication with our customers. We will view it as a positive opportunity.

If you missed last year’s blog on resolutions for corporations, click here:
http://habaconsulting.blogspot.com/2009/12/new-years-resolutions-for-corporations.html