Don't Be a Lazy Stranger

Why do people send generic requests to make social/professional connections with people they don’t know?  The charitable way to look at this is to assume that they actually have a good reason they would like to develop a relationship.  My more cynical side knows that there are people who have less legitimate motives, such as (A) Oddballs that “collect” connections, trying to reach some silly, arbitrary number, or (B) Leeches that want to grab onto your coattails to gain benefit secondhand from your connections.

You CAN reach out to people you don’t actually know, if you have a legitimate reason to do so.  Here’s how:

1.       ALWAYS ADD A COURTEOUS NOTE explaining why you want to connect.  I can’t count the number of LinkedIn connection requests I have received from strangers who do not provide that courtesy.  I purposely ignore them.
2.       MAKE IT PERSONAL.  Your request to connect should always be personalized.  For example, you could point out that you are fellow alumni, explain that you follow their blog and have learned a lot from it, say that you are looking for a contact within their organization because you are applying for a position, or that you appreciate them for providing a thoughtful answer to a question you posted to LinkedIn.  Pointing out commonalities and/or employing a little sincere flattery can go a long way.
3.       GIVE A LITTLE of yourself.  Remember that your target will be thinking, “Why should I connect with this person?”  What do you have to offer that may enhance their network?
4.       PROVIDE A REFERENCE.  Do you have a friend/colleague in common?  If so, refer to the nature of your relationship with that person.
5.       ASK FOR AN INTRODUCTION through a common connection.  It is not always appropriate or effective for you to approach a stranger directly, especially when the person is a high-profile professional.

I enjoy meeting and corresponding with professionals with like interests, but I will continue to ignore requests to connect that come from lazy strangers.